Go High Level Women · A boutique agency. Partner-led. By design.
We do leave-your-mark legacy work.
GHLW partners with a limited number of clients each year to build campaigns, launches and flagship experiences with depth, intention and measurable return. We are selective about who we work with, because alignment is the foundation of everything we deliver.
Founded and led by Lana Grace & Kate Edwards
EWIT Gala, Melbourne. A flagship built end to end by GHLW, returning in 2026.
Who We Are
Two senior executives. One embedded partnership.
Shared experience leading multi-million dollar, impact-led campaigns. High-level luxury events, national tours and industry-defining galas, from rooms of one hundred hand-selected decision-makers to more than a thousand attendees.
Lana Grace
Strategic Director + Executive Producer
Lana holds the campaign architecture. A decade leading more than ten million dollars of strategic campaigns and collaborations, from top-tier corporate accounts to national sold-out tours. She translates ambition into frameworks, timelines and delivery, and she runs ahead of the client so they are never chasing the work.
Kate Edwards
Global Connector + Event Partnerships Specialist
Kate builds the rooms. Relationships across luxury hospitality, corporate leadership and international markets, including active launch work in India. She holds the brand register and the guest experience, and she secures the partnerships, sponsors and cultural figures that give every campaign its gravity.
Our expertise lies in building community, momentum, and measurable results that ripple and define industries.
In the Room
The rooms we build speak for themselves.
LeBar × Go High Level Women, Melbourne. Photography from our own rooms, produced end to end by GHLW.
How We Work
A team partnership. Not a vendor relationship.
We join your team
Embedded, accessible, accountable. We are your project leads from day one, with you every step of the way. Weekly cadence, continuous reporting, direct access in between.
Access to our A-Team
A trusted network of partners we have vetted across multiple successful projects. Filmmakers, photographers, paid media specialists, audience and data partners. You are not managing suppliers. We are.
Complete capability
The full creative and operational capability of a campaign agency, delivered through the intimate, considered structure of a boutique partnership.
The Work
Frameworks built once. Designed to compound.
Our flagship work is delivered end to end, and everything we build is designed as permanent infrastructure. The playbooks, audiences and assets we create remain yours in perpetuity, and each activation runs on a richer foundation than the one before it.
The EWIT Gala
The night the Australian trades industry comes together to honour its everyday heroes. Built by GHLW from start to finish, twice: concept, awards program, sponsorship architecture, ticketing strategy, production and the room itself. Nearly four hundred guests, from CEOs to first-year apprentices, at one of Melbourne's most distinctive venues.
"One of the best awards nights I've been to." Isabel Duffy, Tomorrow's Women in Construction
Launches built on cultural authority
For brands entering luxury categories, we design launch frameworks built on the principle of Cultural Osmosis: hosted, invitation-only experiences, documentary-led storytelling, and hand-curated rooms of decision-makers. Each framework is designed to convert one evening into years of wholesale, corporate and hospitality relationships, then activate again in every new market.
Roadshows that behave like acquisition campaigns
Multi-stop national activations designed as measurable acquisition campaigns, not event series. Real stories from real customers, audience intelligence and micro-targeting, full attribution across every touchpoint, and sponsorship models built to offset a significant share of the investment. We fill the room, and we prove what the room returned.
Our Process
By the time we walk into delivery, three phases of structured work are already done.
Discovery
The deep listening conversation. Your language, objectives and desires.
Landscape
The category, the moment, the cultural currents and the case studies.
Framework
Insight translated into architecture, principles and funnels.
Proposal
Concept, formats, rollout and commercials presented for review.
Refinement
Scope finalised, ranges confirmed, approval to proceed.
Onboarding
Agreement signed, first milestone complete, team mobilised.
Delivery
Embedded partnership begins. Together, we bring the vision to life.
Why GHLW
A short answer to a fair question.
We work only with brands making the world better
This is not a marketing line. We have turned down clients who did not align. We choose our work from alignment, not from opportunity.
Boutique by design
Highly selective. Multi-million dollar campaigns. Long-term partnerships. Depth over volume, always.
Everything we build is yours
The frameworks, the audiences, the playbooks and the assets are built with you once and owned by you in perpetuity.
You propose nothing to a stranger
Lana and Kate are your embedded project leads from day one. We treat your brand as if it were our own. That trust is the most valuable thing you bring.
Begin the Conversation
The work you have built is rare. Let us help the world see it.
We take on a limited number of partnerships each year. If the alignment is present, the first conversation is a discovery session, and it costs nothing but an hour.
Request a Discovery Conversation